Chapel Hill, NC – The National Wrestling Coaches Association (NWCA), in coordination with Elite Level Sport Marketing (ELSM), has named 10 programs as 2015-16 Best of Brand finalists for the inaugural Gold Standard category in the Indiana Open Division.
The selected finalists from the state of Indiana are as follows: Bellmont High School, Carroll High School, Frankfort High School, Frankton High School, Garrett High School, Greenfield High School, Lafayette Jefferson High School, Peru High School, Squire High School, and Western High School.
“The Indiana Best of Brand Awards are so excited for our sport,” said NWCA Executive Director Mike Moyer. “This was the first year doing the state model and the coaches did an amazing job jumping on board to grow their programs and wrestling.”
While all of these schools will still be considered for all regular Open Division categories, this new division exclusively recognizes wrestling programs from the state of Indiana. All of these finalists showed an effective social media strategy that helped market their program and connect with fans.
“The finalists all did an outstanding job differentiating themselves throughout the year,” said ELSM CEO Coyte Cooper. “The established their brand throughout the year and really took a positive step to grow wrestling in the state of Indiana.”
The Best of Brand Awards program is an initiative designed to honor wrestling programs for their investment in marketing. By honoring high school, youth, and club programs, the Open Division is designed to inspire coaches to engage in branding initiatives at all levels to grow the sport.